Converse Australia announces Sneakers Clash Wall in Fremantle, part of a series of artistic installations across the world. Designed to disrupt and clash against a grey world, Sneakers Clash Wall is directly inspired by the bold spirit of the iconic Chuck Taylor All Star ‘70 sneaker.
From May 8 2014, the large, featureless infrastructure of 1-5 South Terrace (Market Street) Fremantle, Western Australia, will be transformed by Australian street artists Alex Lehours, Yok and Sheryo to create a truly democratic mural. Converse has invited fans from around the world to interact with the artists and influence their creations by making suggestions of what to paint – forming a series of collaborations that will be anything but boring.
From today, members of the public can submit their ideas for the mural using the hashtag #sneakersclashfreo via Instagram, Facebook, and Twitter. Submissions can come in the form of words, photos, or video. The best submissions will be selected and interpreted by the artists to feature permanently on the iconic Market Street building.
Sneakers Clash is inspired by the Spring 2014 Converse All Star sneaker collection, featuring dynamic colour pops and elevated silhouettes to provoke youthful self-expression.
The hero of the collection is the Converse All Star Chuck 70 – a new take on an American icon. Designed to clash against a grey world, this coveted sneaker is certain to stand out from the crowds with its striking heavy-grade canvas uppers and premium details. The six original colours and two prints of the Converse All Star Chuck ’70 will be the colour inspiration for the Sneakers Clash Wall.
To view the range, head to www.converse.com.au
Check out how the Clash Wall went down in London:
CONVERSE CELEBRATES THE ALL STAR CHUCK 70 COLLECTION WITH SNEAKERS CLASH WALL – FREMANTLE
BY sarah c. martin - 30 april 2014
WHAT: Converse Sneakers Clash Wall - play a part in the creation of a truly democratic mural.
WHEN: Submissions for the mural open Monday April 28 and close Wednesday May 7. Mural work will begin from Thursday May 8 and be completed on Monday May 12.
WHERE: The site to be transformed is located at 1-5 South Terrace (Market Street) in Fremantle, Western Australia.